Kelley L Cox | Googling Your Former Self

Googling Your Former Self

March 15, 2018  •  1 Comment

CSQ BasketballCSQ BasketballCal Sports Quarterly. Patrick Christopher and Alexis Gray-Lawson

Every once in a while, I'll admit, I google myself. Generally to see what work of mine has been published. I'm notoriously bad for maintaining a record of publications that run my images. My first photo in Sports Illustrated seemed like such a big deal, but after being published regularly I was able to start focusing on the work, not promoting my work and now just randomly check to get a sense of what others might see when they google me.

One of the articles that always pops up pretty high in the search results, is "Interview with Golden Bear Kelley L Cox" from 2011 with California Golden Blogs. I generally skip over it, but today I thought I'd read to see whether my voice seemed familiar and my thoughts then held true now.


1. Have we made you a fan of Cal sports? Who do you root for in the Big Game? 

No question! I'm a Cal Alum, Go Bears!


This is still VERY MUCH true, if not actually more so. Go Bears!

2. How did you begin your love for sports photography? Did you play sports growing up? 

It's just me and my rather uncoordinated sister (sorry, Stacey) so I was always the one throwing around the football with my dad and watching sports with him. Though I tried nearly every recreational sport offered, the closest I've ever been to a competitive athlete, was as the co-captain of my high school badminton team. At my first orientation for Berkeley, I saw a girl waving the Cal flag and decided my goal was to wave the flag before I graduated. I joined Rally Comm, proudly waved the flag to "Big C" at few football games and would bring my Canon Rebel with me and take photos. I was having a lot of fun with it, so when I saw a photo on with the byline, and learned GBS was the official photographer of Cal Athletics, I emailed the owner, John Todd, to ask if he had, or wanted to create, an internship. With guidance from John and other GBS photographer Michael Pimentel, I designed my own internship, basically photographing every Cal sport I could attend with a practice-makes-perfect mentality. Each year I took on more responsibilities, slowly upgraded my gear, and by the time I graduated, with the support of my family and encouragement from photographers I had met over the years, I knew it was something I wanted to pursue as a career. 

I still love calling out my sister. Even though I don't work with John and Michael anymore (John now focuses International Sports Images on US Soccer, San Jose Earthquakes and Stanford Athletics and Michael is mostly out of the photography business running his Heart Cruises travel agency not to mention raising a basketball team of children) I'm so grateful for everything I learned from them. The support of my family and photographers continues to be instrumental in believing in myself and that photography can be a hobby, but it can also be a fulfilling job.

3. How did you get into college sports and especially Cal Athletics? 

Though I am incredibly fortunate to also photograph professional sports, I find myself drawn to college sports. College athletics have so much soul. The coaches know they are developing elite level athletes, but they are also aware they working with young people and playing a huge role in their development as people. The players have such a strong sense of unity both within their team and across the entire athletic program. The fans don't just show up to games but actually help support the program beyond ticket sales. Working closely with an athletics program and being a team photographer as opposed to news photographer, allows you to really tell the story of the program, not just great action of individual games. To be able to photograph my alma mater is the biggest treat of all!

This has not changed and is only reinforced now that I'm working more closely with the teams and supporters.

4. What's your favorite Cal sport to shoot and why?


Rugby. My first game, I was simply blown away. From a photographer's perspective, there's such a variety of plays. Players are lifting each other up, playing the ball with their hands and their feet, tackling full speed, diving for the try. It's thrilling to watch. The level of play is so intense, every game guarantees the opportunity to get a portfolio worthy shot. The rugby setting, especially when they played at Witter Rugby Field, provides great feature photos, which speak to the history of the game and the legacy of Cal Rugby. A rugby alumni reception was my first ever solo assignment for GBS and their staff is consistently helpful and appreciative of my work so I will always have a special place in my heart/camera for rugby.

This still holds true, and KLC fotos is proud to be the official photographer of USA Rugby. I also just photographed Cal Rugby's alumni reception this year, full circle!

5. Which Cal sport has the best coaches & players to work w/?

Cal Women's Basketball. Joanne Boyle built up an incredible program and I'm excited to see Lindsay Gottlieb take it to the next level. Coach Gottlieb granted me incredible access from day one of her hire to work on projects outside of my work with GBS, to build my own brand and style The entire staff and the girls have been supportive and enthusiastic about trying new media and methods of covering college athletics. I've been able to shoot video at practice, not for studying in the film room, but to create a piece about player development. I've been able to follow Coach Gottlieb through a walk-through of the High Performance Center under construction to get a sneak peak at how the facility will serve the campus. I also lent the girls my camera for the weekend to photograph each other to offer a truly inside look at the culture of Cal Women's Basketball. It's great to work so closely with a team and be able to meet their needs while still being offered a lot of creative freedom.

I'm so pleased to say this is still true. Lindsay's commitment to her players, her staff, her fans, her family, and a general uplifting of everyone around her is real deal. I am eternally grateful for her support. At the time of this article I was struggling with the idea that I would need to stop shooting for Golden Bear Sports in order to truly build my career. Covering her arrival as head coach (and also Cal State East Bay) gave me the confidence to build Collegiate Photos. Collegiate Photos morphed into what KLC fotos is today. Driving around with Lindsay on those first days getting to know her, hearing her vulnerability, seeing what elements of her "game" (life and coaching) she was confident in and letting those be a guiding force while she established herself more wholly, inspired me find my footing and build my business in an way that didn't match the norm, but was so authentic to who I am and how I want to run a business. (Also big ups to Cal WBB longtime photographer Mollie McClure who originally connected me to Lindsay because she was unavailable to take the assignment)

6. What's the funniest moment in your Cal photoshoot experience?

Last year, we scheduled men's crew head shots to be taken outside Evans Diamond, as they had been historically. I arrived at 8:30 and as I was setting up, a police officer came and informed me they were going to need to evacuate the area by 9:30. He didn't want to give specifics, but was not convinced that it would be ok for me to photograph the men's crew team along the pavement above the field from 9-10.  Thankfully Tim, the men's crew SID had reserved the club room at Haas Pavilion and contacted the players so they would know to head there instead. From the club room, in the middle of head shots, we see a helicopter land on the Evans Diamond field and out walks Bill Gates who was apparently speaking at Zellerbach that morning. I laughed to myself and thought, only at Berkeley!

I was just talking about this the other day!

7. Any close encounters or too close encounters with athletes on the sidelines (e.g. have you ever been run over?) 


So far I've been pretty lucky. I'd like to think I'm quick on my feet as well pretty good at curling up with my gear in the fetal position. The worst encounter was probably the Kraft Fight Hunger Bowl last January at AT&T Park between UNR and BC. They had signboards up along the sideline to sit between, which meant as the BC player was coming at me, I couldn't dodge left or right to get out of the way and he tumbled right into my leg. I had a bruise for months! It comes with the territory and both me and my gear survived so all is well. I'm looking forward to how Cal redesigns the field for this season at AT&T and hoping it doesn't include those signboards.

I still hate signboards at football games

8.  Do you have a favorite photo you have taken working for Cal Athletics?

Ooooh, that's a tough one. A lot of my favorite shots aren't necessarily the high action ones you see on the ads but the personal ones that have meaning to me. This shot of Alexis Gray-Lawson and Patrick Christopher comes to mind. The shoot was for the Cal Sports Quarterly with the idea to match that week's Sports Illustrated cover of having the top men and women's player sort of battling against each other. As I was setting up the lights, they were just relaxing, kind of goofing around, and just posed themselves like this. I really like the idea of a portrait not coming out of specific instructions that remove the subject's personality but allowing them to be themselves in front of my lens. This shot also spoke to me on why I like photographing college athletics; they were happy to be there, supporting each other, and living up to their role as representatives of the university. It wasn't used anywhere, but it's one of my personal favorites.

This is still how I model my portrait work

9.  Do you have any basic tips for those of us who use point-and-shoots to capture photos at Cal sports events?

Unless you're beyond psychic at anticipating plays, your biggest hurdle will be working with the shutter delay. That second between when you push the button, and the picture is actually taken can be frustrating. You can try to pre-focus on the action as you follow the play and time it just right, but if you're frustrated and struggling with the action, look for feature photos. The moments away from the ball or after the big action are sometimes the most visual. If you don't have an assigned seat at a game, move around to try and get a nice angle in relation to the sun with limited distractions in the background. Keep in mind photos should be fun and don't let taking pictures take you away from actually enjoying the game!

Who has a point and shoot anymore? iPhone is incredible and the delay is way less significant!

10.  How about some intermediate tips for those of us who use SLRs to shoot photos at Cal sports events?

For those fortunate enough to have an SLR camera, take advantage of some of the more manual settings. Never let a sports image be less than 1/500th of a second and try to get your aperture as big as possible (smallest number, i.e. f/2.8) to get that shallow depth of field and adjust ISO depending on the amount of available light. My M.O. for day games is shooting aperture priority at f/2.8 and set the ISO to the lowest possible without sacrificing shutter speed. For night/indoor games, depending on how powerful the lights at the stadium/complex/field are, I stick with shutter priority at 1/640th and increase the ISO. If I'm underexposed even at 1/640th, f/2.8 and ISO 2500. I'll brighten it in photoshop before slowing the shutter. It's easier to brighten a dark photo than it is to sharpen a blurry photo. Experiment with what works best for you and have fun with it.


ISO capabilities have improved so much I'm almost never below 1/1000 for sports these days.

11.  Any expert tips for those of us who might be looking to shoot photos for publication or widespread dissemination?

Create some kind of online portfolio to send out and ask around. Look into wire agencies and newspapers who might be looking for photographers. Or even if they aren't necessarily looking, they might be willing to sponsor your credential to a game, and that's the first step. You can always check out which is a useful guide to learning more about the sports photography, the gear, the skills, and the industry. And feel free to contact me, I'm always excited to help budding photographers in whatever way I can! =)

This is still true (though Sports Shooter is more focused on SportsShooter Academy ) and I'm even more committed to helping budding photographers, though I'm now back to using traditional smiley faces :)


As a look back, it's weird to have a google result that isn't about who I am now, but it's fun to still feel connected to the young lady in that last photo and think about how much has changed since then. Career-wise, I had started working for USA Today Sports Images (which was then still US Presswire) which lead me to covering a Super Bowl, World Series, NBA Finals. Building KLC fotos from needing a second shooter at a wedding and feeling like it was inappropriate to have their work be on, to having over 100 contributing photographers and KLC fotos now being the official photographer for Cal Athletics. Life-wise, moving back to Berkeley, getting married, and finally being in a place where I am comfortable turning down assignments that don't fit my long-terms goals or payment expectations and giving myself time to enjoy life!



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Kelley L Cox




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